Video is Valuable, so get to it!


We’ve said it before, and we aren’t done yet. Marketing yourself and your business takes time, and it always helps if you have a plan. If your plan doesn’t involve connecting to your audience through video, it’s time to make a change.

Video content is essential to increasing engagement on your social media platforms and website. Engaging your audience through video builds relationships and helps you establish yourself as a thought leader in the industry.

If you haven’t utilized video previously, you may feel a little overwhelmed and even intimidated, so here are some tips to help you get started.

  • Create meaningful content. If you present genuinely helpful content to your followers, they will watch, and maybe even share, what you have prepared. It doesn’t have to be groundbreaking, just useful.
  • Find a friend. Collaboration is a great place to start, and having someone with you may push away the jitters. In the real estate industry, focus on your market and invite a successful small business owner in the area to talk with you about what makes that area great. This is just one suggestion, but two heads are better than one. Brainstorm away.
  • Perfection isn’t required. A hair out of place or tripping over your words doesn’t always mean a do-over. Your audience isn’t expecting perfection and may even enjoy a blooper reel. Be yourself, flaws and all, and connections are sure to follow.

Maybe you’ll create a Tip Tuesday video series or a Fun Friday post where you share an event that is happening in your city. There are many options, so if an idea strikes, press record!

Lakeside Title Company is here to remind you that you can do anything you set your mind to. As your business grows, we would love to work with you for all of your closing and escrow needs. Contact us today by calling 410.992.1070.

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