The more things change, the more they stay the same. For years real estate – and business in general – has been all about relationships and referrals, and while the way we interact with customers and partners may have changed over the years, the importance of making connections remains paramount.
While all of us work hard to ensure we’re delivering a great modern customer experience, we thought we’d share some recent sales statistics about the importance of the referrals when it comes to all businesses.
According to a 2021 Hubspot survey:
- More than 9 out of 10 (92%) of consumers trust referrals from people they know.
- Consumers referred by a friend are four times more likely to buy, and referred customers have a 37 percent higher retention rate.
- 83 percent of consumers have said they have made purchase decisions influenced by a friend’s social media post.
But here’s the kicker: There are plenty of times when companies let the opportunity to ask for a referral pass. Even salespeople are guilty of such action. HubSpot reports that even less than half (47%) of top performing salespeople ask for referrals on a regular basis, versus only 26% of non-top performers.
Lakeside Title doesn’t want to be in this group – and we don’t want you to be in that boat either. So, if you have loved working with us, we’d love for you to tell others about us, and we hope this message has got you thinking about how to ask for referrals for yourself, too!