Who doesn’t love celebrating the new year? It’s a chance to start fresh, create new goals, and dream about what’s possible.
For our Realtor friends, it’s also a perfect time to reevaluate your marketing efforts. That’s why we wanted to share a recent article from ReminderMedia on how to plan your real estate marketing for 2022.
There are lots of great insights shared, but here are three simple tips you can start implementing right now to start the new year off right.
Update your headshot
If your headshot is more than five years old… it’s time. While it may seem trivial, a great headshot allows you to show your personality and convey your local market expertise. Consider a more casual, fun tone, and look for a recognizable landmark in your area to send the message that you are very much a part of the community.
Become a go-to-resource
Creating and sharing value-packed content with your clients and leads positions you as an expert and trusted partner for all their buying or selling needs. If you haven’t already, now is the time to start distributing your knowledge of the real estate business and your local market through a blog, newsletter, or even a podcast. Just start small, and pick a pace that allows you to be consistent.
Clean up your social media
Social media has likely been a big part of your overall strategy, but if you have a presence on multiple platforms that you rarely update, consider deleting them or pinning a post directing them to your platform of choice. While you’re at it, take advantage of the analytics provided to review your last years’ worth of posts. Double down on what’s working, and eliminate what’s not.
While these tips are only scratching the surface of what’s possible, we hope they provide some quick wins that can help you achieve all your New Year’s marketing resolutions