Social Media Best Practices for Real Estate Agents in 2020

social media best practices for real estate agents

Real estate agents are busy enough as it is — so how could they possibly have time for social media marketing? By doing it right. There is simply no time for trial and error, and we get that. Which is why we’d like to share these social media best practices for real estate agents.


But first, some numbers


  • 3.5 billion people use social media, which is just under 50% of the population of the planet. 
  • Facebook is the most widely used platform in the United States at 68 percent of U.S. adults. 
  • Millennials, who are the most prevalent demographic among homebuyers, are also the most prevalent social media users. 90 percent of millennials use it.  
  • 73% of marketers believe social media marketing has been somewhat effective or very effective for their business (Buffer, 2019)
  • 77% of realtors actively use social media for real estate (National Association of Realtors)

Social Media Best Practices for Real Estate Agents


First, let’s define our terms. Social media marketing for real estate agents means using social media channels to promote and advertise their brand and advertise their properties. 


  • Use the Right Channels


There are more social media channels every year to contend with. While you want to use Facebook and Instagram thanks to their very high user base, don’t forget to experiment with Pinterest, which is uniquely suited to marketing for real estate agents. 

Show pictures of your portfolio properties and be sure to include your contact information so users can reach out at a moment’s notice. Because time is always of the essence, you can simply apply what you are doing on Instagram to Pinterest so you’re not multiplying your work.


  • Be Consistent


This is going to hurt to hear, perhaps, but you want to aim for 4 – 5 posts every day on social media. There’s a way to do this, however, so that you’re not just messing around on social media all day. Set aside one day a month where you can come up with your social media posts for the entire month. Look into a platform like Hootsuite where you can schedule posts ahead of time across all social media channels. 


  • Show Wins


Don’t just put up pictures of your properties. You also want to post pictures when you sell those properties. Share success stories and customer testimonials whenever they happen/you receive them. 


  • Engage Early and Often


It’s called social media for a reason. Sometimes we get so caught up in putting out what we want to put out that we don’t take the time to comment on what others are sharing, which is equally as important to developing a network. Share and comment on articles that are related to your local real estate estate scene. 


  • Budget and Monitor


Set a budget, in terms of time and money, and stick to it. Monitor the results so you know what kinds of stories/pictures are working so you can share more of them. This is the most important of all the social media best practices for real estate agents!


Save Time with Lakeside Title Company 


We help Realtors and their clients enjoy smoother, faster real estate transactions and better customer service. We are an attorney-owned and operated title company that treats you more like a partner than a customer, and who offers you tools and resources to make your life easier.

If you found these social media best practices for real estate agents useful, check out our other agent-focused blogs. Otherwise, contact us to partner with us on your next transaction!

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