There are a growing number of social platforms available for real estate agents, each offering its own special audience and strategy. When it comes to Instagram, mastering the art of hashtags is a must to further your reach and make stronger social connections. Here are some simple tips to help grow your business using Instagram hashtags.
Keeping an eye on what your competition is up to can provide you with a lot of information. Since they are in the same line of work, their hashtags will be real-estate-specific, helping you come up with similar ideas. Follow influencers in the real estate industry to remain on the leading edge and also keep an eye on their hashtags.
Safety in Numbers
When researching hashtags, use Instagram’s own search function so that you can get an array of ideas. That will also show you how many people are using certain hashtags. Avoid using only high-competition hashtags. You will have a better chance of being found when you use both popular hashtags with less popular hashtags.
The magic number of hashtags that get the most engagement is 9 to 12. All of your hashtags have to be relevant to your content if you want them to work. Your arsenal should be mixed and matched with new hashtags directly related to your posts.
Create a Library
Always have a stockpile of hashtags ready, covering a range of options. You want a good mix of popular hashtags, hashtags specific to your brand and industry, and some additional hashtags that are unique to you but still focused on selling listings. Use a note-taking app to store your hashtags, so they are easy to copy and paste into your posts. This saves time and ensures you are using them verbatim.
Hide Your Hashtags
For cleaner, easier-to-read posts, hide your hashtags. There are two ways you can do this:
- Use Captions: Paste your hashtag in your caption, after your main point, so it appears when someone clicks more.
- Use Comments: Paste your hashtags in the comment box just under your post.
Promote with Hashtags
Create a very personal hashtag that you can use to help promote yourself. This type of hashtag can be used on other social platforms, as well as on your marketing materials, whether it is as part of your email signature, on your website, or on your printed brochures.
Post engaging Instagram stories using popular hashtags to help people find you in their Instagram search. Make sure to mention your location in order to attract more people in your area and use eye-catching images, so you stand out on their Search and Explore feed.
These hashtag tips will help you engage more Instagram users who are looking for information on real estate in your area.
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